Sobia Nazir

“Redefining elegance”, that is what they live up to. The brand has been writing a new elegance story since it started back in 1995. Based in Islamabad, the brand has grown into one of the country’s most diverse and influential fashion houses, offering a wide array of collections including couture, formal wear, lawn and embroidered fabrics. The brand is committed to quality, innovation and affordability. It not only offers its product in Pakistan but also exports to countries like the UK, USA, UAE & Qatar.

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